rough

rough
/rʌf/ noun
the outline plan of an illustration for an advertisement
The agency sent the rough to the advertisers for approval.
The advertising department will consider the rough carefully before telling the agency to go ahead and run the advertisement.

Marketing dictionary in english. 2015.

Игры ⚽ Поможем написать реферат
Synonyms:

Look at other dictionaries:

  • Rough — Rough, a. [Compar. {Rougher}; superl. {Roughest}.] [OE. rou?, rou, row, rugh, ruh, AS. r?h; akin to LG. rug, D. rug, D. ruig, ruw, OHG. r?h, G. rauh, rauch; cf. Lith. raukas wrinkle, rukti to wrinkle. [root] 18. Cf. {Rug}, n.] 1. Having… …   The Collaborative International Dictionary of English

  • rough — [ruf] adj. [ME ruh, rugh < OE ruh, akin to Ger rauh < IE * reuk < base * reu , to tear, tear out (> RUG, ROTTEN): prob. basic sense “hairy, woolly”] 1. a) not smooth or level; having bumps, projections, etc.; uneven [a rough surface]… …   English World dictionary

  • rough — adj 1 Rough, harsh, uneven, rugged, scabrous are comparable when they mean not having a smooth or even surface, exterior, or texture. Rough, the usual and comprehensive word, basically applies to whatever may be said to have a surface or an… …   New Dictionary of Synonyms

  • rough — ► ADJECTIVE 1) having an uneven or irregular surface; not smooth or level. 2) not gentle; violent or boisterous: rough treatment. 3) (of weather or the sea) wild and stormy. 4) lacking sophistication or refinement. 5) not finished tidily; plain… …   English terms dictionary

  • rough — [rʌf] adjective 1. a rough figure or amount is not exact: • It is possible to give here only very rough figures. • I can only give you a rough estimate at this stage. 2. not finished: • a rough draft of the report 3 …   Financial and business terms

  • rough — [ rɶf ] n. m. • 1932; mot angl. « raboteux, grossier » ♦ Anglic. 1 ♦ Golf Partie d un terrain de golf non entretenue. 2 ♦ Ébauche, projet, dans les arts graphiques. Faire des roughs. ● rough nom masculin (anglais rough, terrain accidenté) Terrain …   Encyclopédie Universelle

  • Rough — Rough, v. t. 1. To render rough; to roughen. [1913 Webster] 2. To break in, as a horse, especially for military purposes. Crabb. [1913 Webster] 3. To cut or make in a hasty, rough manner; with out; as, to rough out a carving, a sketch. [1913… …   The Collaborative International Dictionary of English

  • rough — rough, roughen Rough is used as a verb chiefly in the expressions to rough it (= do without basic comforts), to rough out (= to make a sketch of), to rough up (= to attack). Otherwise the verb from rough, meaning ‘to make or become rough’ is… …   Modern English usage

  • Rough — Rough, n. 1. Boisterous weather. [Obs.] Fletcher. [1913 Webster] 2. A rude fellow; a coarse bully; a rowdy. [1913 Webster] {In the rough}, in an unwrought or rude condition; unpolished; as, a diamond or a sketch in the rough. [1913 Webster]… …   The Collaborative International Dictionary of English

  • Rough — may refer to:* Roughness * Rough, the area outside the fairway in golf * Rough (manga) * Rough (facility), gas storage in England * Rough (Tina Turner Album) …   Wikipedia

  • rough — [adj1] uneven, irregular asperous, bearded, brambly, bristly, broken, bumpy, bushy, chapped, choppy, coarse, cragged, craggy, cross grained, disheveled, fuzzy, hairy, harsh, jagged, knobby, knotty, nappy, nodular, not smooth, ridged, rocky,… …   New thesaurus

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”